Why Your Profit Margin Keeps Shrinking (And What to Do About It)
Henrik Lindqvist
Senior Financial Analyst
I've reviewed hundreds of financial statements over the past decade, and there's a pattern that shows up repeatedly: businesses that looked healthy five years ago now operate on razor-thin margins. They didn't make catastrophic mistakes—their erosion happened gradually through dozens of small decisions.
The most common culprit? Costs that creep up while pricing stays static. A subscription here, a software upgrade there, slightly higher supplier prices. Each change seems minor, but compounded over time they carve away 3-5% of margin annually.
One manufacturing client came to us frustrated—revenue was up, but they felt poorer. We ran the numbers: their gross profit margin had dropped from 42% to 34% over three years. Raw material costs had increased 8%, but they'd only raised prices once by 3%. Simple maths, but they'd never actually calculated it.
The fix isn't complicated, just uncomfortable. Annual pricing reviews need to become standard practice. Not aggressive increases—just adjustments that keep pace with your actual cost structure. Most customers expect it, especially when you explain the reasoning clearly.
And here's something that surprises people: cutting costs isn't always the answer. Sometimes the better move is dropping unprofitable product lines entirely, even if they generate revenue. Freeing up capacity for higher-margin work can transform your whole business model.