Financial Insights That Actually Make Sense

Real talk about business finances. No jargon overload, no complicated theory—just practical advice from people who've been in the trenches. We share what works, what doesn't, and why it matters for your bottom line.

What We've Been Exploring

A quick look at topics we've covered recently. Sometimes an idea sparks from a client question, other times from something we noticed in our own finances.

January 2025

Quarterly Tax Planning Without the Anxiety

The BAS deadline doesn't have to feel like impending doom. We tested a simple monthly review system with eight businesses—most reduced their prep time by half and caught errors before they became problems.

December 2024

Reading Financial Statements Like a Human

Balance sheets intimidate people because they're presented badly. We redesigned reporting for a construction company and their management team actually started using the data for decisions. Format matters more than you'd think.

November 2024

When Revenue Growth Masks Real Problems

Three cafes in our region grew sales by 30% last year—and two nearly went under. Growth without profit management is just expensive chaos. Here's what the numbers revealed once we looked past the top line.

October 2024

Pricing Strategy That Reflects Actual Costs

Most businesses price based on gut feeling or competitor watching. A local tradesman recalculated his hourly rate using real overhead figures—he'd been undercharging by $35 per hour for three years. That's not sustainable.

Browse By Topic

All Posts Cash Management Tax Planning Growth Strategy
Cash Management

Setting Up Separate Operating Accounts

The envelope system works for businesses too. One account for operating expenses, another for tax obligations, a third for growth investments. Simple separation prevents expensive mistakes.

4 min read
Tax Planning

Depreciation Schedules That Make Sense

Your accountant mentions depreciation every year and your eyes glaze over. But understanding which assets to write off faster can shift your tax timing significantly—especially before major purchases.

6 min read
Growth Strategy

When to Hire Your First Bookkeeper

There's a tipping point where DIY accounting costs more than it saves. For most businesses, it hits around $300k in annual revenue—but the real indicator is how much time you're losing to financial admin.

5 min read
Cash Management

Building Emergency Reserves Gradually

Financial advisors say "save six months of expenses" which sounds impossible when you're starting out. Here's a more realistic approach: start with two weeks, then build from there with automatic transfers.

4 min read
Growth Strategy

Analyzing Customer Profitability

Not all customers are equally profitable—some cost you money. A local service business discovered their biggest client by revenue was actually their least profitable once they factored in time and complexity.

7 min read
Tax Planning

Superannuation Contributions for Directors

Paying yourself super isn't just a legal requirement—it's one of the most tax-effective ways to extract profit from your company. Yet many directors underfund their own retirement while building business equity.

5 min read

Deep Dive

Financial charts and analysis documentation

Why Your Profit Margin Keeps Shrinking (And What to Do About It)

Henrik Lindqvist
Senior Financial Analyst

I've reviewed hundreds of financial statements over the past decade, and there's a pattern that shows up repeatedly: businesses that looked healthy five years ago now operate on razor-thin margins. They didn't make catastrophic mistakes—their erosion happened gradually through dozens of small decisions.

The most common culprit? Costs that creep up while pricing stays static. A subscription here, a software upgrade there, slightly higher supplier prices. Each change seems minor, but compounded over time they carve away 3-5% of margin annually.

One manufacturing client came to us frustrated—revenue was up, but they felt poorer. We ran the numbers: their gross profit margin had dropped from 42% to 34% over three years. Raw material costs had increased 8%, but they'd only raised prices once by 3%. Simple maths, but they'd never actually calculated it.

The fix isn't complicated, just uncomfortable. Annual pricing reviews need to become standard practice. Not aggressive increases—just adjustments that keep pace with your actual cost structure. Most customers expect it, especially when you explain the reasoning clearly.

And here's something that surprises people: cutting costs isn't always the answer. Sometimes the better move is dropping unprofitable product lines entirely, even if they generate revenue. Freeing up capacity for higher-margin work can transform your whole business model.